Overture/Yahoo! Search Marketing
My Role and Activities:
User Research | Design Strategy | Design Vision | Information Architecture | Interaction Design | User Experience Design | Usability Test | International Cross-Functional Collaboration
Problem:
In the early days of Overture, Online Advertising Platform, our focus was speed to market. Naturally, the platform was not scalable, became prone to bugs and long SLA when we expanded to international markets very rapidly.Solution:
After Yahoo! acquired Overture, I led the redesign effort for the entire site to be consistent with Yahoo! Design Guide, designed the Yahoo! Local Advertising platform, and revamped the entire ad platform experience.Impact:
Increase in revenue and advertiser engagement.