MyPoints Redesign

mypoints.com

My Role and Activities:

Guide Design Strategy | Design Vision | User Research | User Experience Design | Foster Collaborative among all brands within United Online

Problem:

The flow for shopping through MyPoints to earn rewards was confusing, and the background image of each reward option had a different design, which created a visual distraction. As a result, there was a high cart abandonment rate. 

Solution:

Redesigned the entire site, highlighted the popular reward options, and created a consistent background for the reward options.

Impact:

Increased engagement, revenue per order, return purchases and reward redemption.